Move to zoom · click for fullscreenA clearer look at the formula.
LA PURA CLEANSER is designed to gently cleanse and refresh the skin without over stripping it. This is great for all skin type including sensitive skin.
La pura is formulated with Ceramide IIIB, Hyaluronic Acid, Niacinamide which help to maintain your skin’s natural barrier and calm your skin. It effectively removes impurities without stripping natural moisture and leaves skin refreshed. This sulfate free formulation is an effective yet gentle way to cleanse your skin and maintain PH balance.
Why it belongs in a routine.
- Gentle cleansing with deep purification
- Boosts natural moisture barrier and maintains pH
- Leaves skin feeling refreshed and clean
- Ideal for all skin types including sensitive skin
- Non-comedogenic
- Soap & SLS free
What is doing the work.
Strengthens skin’s natural barrier, locking in moisture. Shields skin from environmental stressors, preventing dryness.
Provides deep and long lasting hydration. Helps give skin a smooth and plump texture.
It reduces redness and inflammation, calming sensitive skin. Reduces transepidermal water loss (TEWL) and increases moisture in skin’s uppermost layer. Also decreases sebum production, ideal for acne prone skin.
Natural extract which acts as potent antioxidant. Detoxifies cells from reactive oxygen species (ROS) & revitalize skin cells for anti aging effect.
Make application repeatable.
- Wet skin with lukewarm water.
- Apply Cleanser & gently massage onto your skin in circular motions. (Allow 30 seconds for the cleanser to foam)
- Rinse with water and pat skin dry.
Use it thoughtfully.
- Dermatologist Tested
- For external use only
- Soap & SLS Free
- Non-comedogenic
This demonstration catalogue does not replace the final approved pack, medical advice or professional diagnosis. Confirm all claims and directions before production launch.
Helpful details before you enquire.
Does it foam?
Yes, allow 30 seconds of gentle massage for the soap-free cleanser to form a light lather.
Does it dry out the skin?
No, it is soap-free and sulfate-free, enriched with Ceramides and Hyaluronic Acid to retain moisture.



